The game centers around an aspiring rapper, "slinging mixtapes on Venice Beach” and are ready to quit until Snoop stumbles upon the main character’s music, setting you on the path for rap stardom. That moment transforms your life and you begin to build your own rap empire.
The idle tapper based game asks players to lay down tracks in the studio, upgrade the studios with new and better instruments, build a team of managers, sign to different labels, explore different cities and more. Snoop has your back throughout the game to make sure you hit it big, including helping you invest in real estate and make money outside of the rap game.
The game was created by Snoop's Digital Dogg gaming and animation imprint, and has a Grand Theft Auto art-vibe. The gaming and animation house has launched numerous apps aside from Rap Empire including Snoop's Animoji's, Ice Cube's Big 3 app and The Circuit: Gladiator Arena.